You don’t have to be a marketing expert to create engaging content for your customers, it will develop with persistency and passion to the nature of your business. If you want to get the attention from your audience, you must provide valuable content that will differentiate you from the competitors. Valuable content is what will get you the additional revenue. Multiple content tips were given at the Reno AMA Marketing Workshop last Thursday at the University if Nevada, Reno. One of the speakers was focusing on content creation for small businesses to expand brand awareness. Dave Polivy from Tahoe Mountain Sports shared his experience on how to create great content that your audience will love:
“Why to do it?
- It’s Free
- It’s Fun
- Engaging for your team and staff
- It’s unique
- It will set you apart because you are trying!”
The first rule is to have fun with content! As anything else in life when you are enjoying your work the results will be outstanding. People recognize content that presented with a good energy and follow it. Showing that you care and documenting that activity for social media content is a great way to build trust with the community.
As we know by now, content can be shared in a blog and social media story telling. You can read more about branded story telling in my previous blog post. A must have, the easiest to make and the most sharable content is an About Me Video. Dave almost creamed in his presentation that “If you don’t have an About Us Video yet, make one right now!”
People appreciate educational content. That is why product guidance videos and product reviews can be also shared by the many. Posting a How to…. Video on youtube is a great way to link traffic to your site. For example, I was working on my yard this week because of the coming up summer. I was searching on Youtube about how to mow a lawn. I found useful videos online and that I thought to myself, what a great way for a small business to enrich traffic by providing such advise. Clear and educational videos received between 30,000 to 130,000 view in two to five years, which is a lot of traffic for a small business.
For the Dave and his team content creation came naturally and even created by accident, but because it was amusing to some, their business acquired a serious crowd of online followers. As you approach content creation for your website and social media platforms do it with intention and a clear goal to increase the number of follower, likes, traffic to the website, brand awareness and mostly important increase revenue! To hear more about content marketing for a small business and success storytelling stories, please follow my blog!