What is the future of communication via technology? What will be the next gadget of social interaction? I can’t predict the future, but I am curious about how two worlds – social media and virtual reality will be incorporated together.
Few days ago, Facebook bought Oculus, a virtual reality company for $2 billion. My question is what is Facebook’s strategy by acquiring the virtual company and how the company is planning to incorporate three-dimensional reality into social media. Facebook bought a company’s virtual reality Rift headset. For both companies the press speech is that this is the new way of communications and the future for tech developers.
Prior to this acquisition, Facebook purchased companies that developed app technology. This is the first time that the company is getting involved with a hardware product. The bright side of the deal is that Facebook and Oculus together will have the talent and the financial funds to develop high quality virtual reality products. On the other hand this deal was upsetting to crowdfunders of Oculus, some video games developers and even virtual reality game players.
Mark Zuckerberg announced in a Facebook post: “After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.”
It is exciting to see the development of technology. This seems like the ultimate way of new communications. One of their plans is to develop live media platforms for education and other group interactions. For the game and technology lovers out there, this tool may be exciting, but for some it will replace the face-to-face real-time of communications. This partnership will create new experiment of communications. This is a beginning to a sharable virtual space that can be shared for different purposes. This can be a new way of communications to follow and research. This relationship will definitely has an outcome on the gaming industry, but my interest is how it will affect social media marketing.
In one of my previous blogs, I wrote about wearable technology. Now there is a new turn from wearable technology to wearable virtual reality. If you’re interested in similar news about technology and communications, join me and follow my blog…